Bold Athlete is an athletic training company working directly with hockey players. Offering performance training on and off ice, the company works with its athlete in a holistic manner through strength and conditioning, academic support, and nutritional guidance as well.

The company wanted to develop a logo that encapsulated a collection of their values and traits: strong, innovative, high quality, trusting, and professional. Through a deep scrub of how we wanted to present the company, we were able to develop a logo design that strongly represented a brand that the company felt true to.

The aim of the website was to inform interested athletes and clients of the various programs and curriculums. Furthermore, it was crucial to share the background story about the business and team, along with function as a application platform for new members.