Outlash Beauty Boutique
Industry: Beauty Salon
Brand Identity
Color Stories + Typography
Product Packaging
Signage
Online Ads
Outlash Beauty Boutique is popular beauty salon in Calgary, Alberta. With 3 locations across the city, they a known for their industry leading services and exceptional customer care.
The company operates on the basis of quality service, relationship building, and consistency. They are sought after for their wide range of services including eyelash extensions, lip tinting, brow lamination, and cosmetic tattooing, all designed to enhance the natural beauty of their clients.
The clients they serve are ambitious, sophisticated, and the modern working women. They are women who seek beauty not only through external form, but in their intrinsic way of living.
When establishing the brand identity for this client, the goal was to create an aesthetic that was modern, clean, elegant, and refined – characteristics to suit the ethos behind the company.
