Bold Athlete

Branding, Web
About This Project

BOLD Athlete is an athletic training company working directly with hockey players. Offering performance training on and off ice, the company works with its athlete in a holistic manner through strength and conditioning, academic support, and nutritional guidance as well.

Naked Marketing worked with BOLD Athlete to create the brand identity and website.

The company wanted to develop a logo that encapsulated a collection of their values and traits: strong, innovative, high quality, trusting, and professional. Through a deep scrub of how we wanted to present the company, we were able to develop a logo design that strongly represented a brand that the company felt true to.

The aim of the website was to inform interested athletes and clients of the various programs and curriculums. Furthermore, it was crucial to share the background story about the business and team, along with function as a application platform for new members.


Client: Bold Athlete

Tasks: Brand Identity, Website Design + Development



Client Words

My business partner and I were fortunate enough to work with Megan and do a re-brand for our hockey training business. From day 1, our experiences with Megan have been nothing short of extremely positive, professional and also fun & enjoyable. We started our working relationship with Megan by sitting down with her over coffee so she could learn more about us and our business. After our initial meeting, she was able to create a logo that ultimately captured us as people, our values, and a feeling of what we wanted our brand to represent. Her process of getting to our final logo gave us a lot of freedom to choose from various prototypes, to interact with her regarding our feedback of the various prototypes and ensure we got the logo that we were looking for. To this day, we get people commenting on how impressed they are with our logo and overall, we were extremely impressed with the professionalism and level of detail Megan put into the work she did for us.

Since then, Megan has helped us completely re-design our website and done other small projects for us. She has also referred us to other people in the industry who have been able to help us with other various specialized(marketing) projects . We couldn’t be more happy with all of the work Megan has done for us and the relationship we have built through our work together. Megan is an amazing listener, who understands the wants/needs of the client, but also has the ability to create in ways that you would never think.

We are forever grateful for Megan’s part in our companies journey and for helping us get to where we are today as a brand!