Bold Athlete

About This Project

BOLD Athlete is an athletic training company working directly with hockey players. Offering performance training on and off ice, the company works with its athlete in a holistic manner through strength and conditioning, academic support, and nutritional guidance as well.

Naked Marketing worked with BOLD Athlete to create the brand identity. The company wanted to develop a logo that encapsulated a collection of their values and traits: strong, innovative, high quality, trusting, and professional.

Through a deep scrub of how we wanted to present the company, we were able to develop a logo design that strongly represented a brand that the company felt true to.


Client: Bold Athlete

Tasks: Brand Identity